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Barcelona, March 17, 2021 Aquí tu Reforma, Spain’s first technology-based home improvement franchise company, has completed a €3 million financing round led by venture capital fund Seaya Ventures and with the participation of existing investors such as Encomenda Capital, among others. Seaya’s investment portfolio includes 29 disruptive technology companies that have become leaders in their respective industries, including Cabify and Glovo, the first two unicorns in Spain.

The objective of the round is to consolidate Aquí tu Reforma’s leadership in Spain and to continue developing its own disruptive technology, launch new technology-based products and services and internationalise the company, reaching other countries in Europe and Latin America. The renovation sector in Spain is forecast to grow by 13% in 2021 and is expected to generate more than €60 billion. This industry will be essential for the economic reactivation and achieving the 2030 agenda to decarbonise the European economy.

Aquí tu Reforma is committed to the sector’s digitalisation and sustainability, with the implementation of a circular economy plan that optimises resources and systems, improving waste management and minimising the impact on the environment.

The company is led by its founders Francisco Morán, CEO, and Enric Aparici, managing director, and started its activity in 2019 with the mission to digitise the sector. Francisco Morán explains that «we have been very clear from the outset that we wanted value added partners and Seaya is the perfect ally».

Antonio Giménez de Córdoba, Seaya Ventures partner, valued Aquí tu Reforma’s «commitment to the renovation sector’s digitalisation and its potential to improve the sustainability of homes and cities. At Seaya, we are very clear that we want to invest in companies that have a positive impact on society.»

Aquí tu Reforma has a network of 106 franchises in 46 Spanish cities and a team of more than 500 people in franchises and 30 people in the head office. The company plans to double its workforce by the end of the year. «We are reinforcing the technology and marketing teams and all areas related to customer service, both in terms of management with our franchises and for end customers,» says Morán. The company’s immediate projects include the launch of ATR Market, an exclusive procurement platform for franchises, and new technological tools, such as an app and augmented reality technology.

About Aquí tu Reforma
Aquí tu Reforma is the leading brand of home renovation franchises, whose main objective is to improve well-being in sustainable cities, with people at the centre and technology as the backbone. The network has 106 franchises, located in the main cities of Spain. The company offers renovation financing through its AQUÍ Credit platform. The company, which started its activity in 2019, was founded by Francisco Morán and Enric Aparici.

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About Seaya Ventures
Based in Madrid, Seaya Ventures has been backing the best entrepreneurs and teams in Europe and Latin America since 2013. Seaya focuses on helping founders scale their businesses and enable them to become global leaders.

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