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MIORA, the number one beauty marketplace in Spain and Latin America, has closed an investment of over 4 million dollars to secure its strong entrance and expansion in both markets

Venture Capital fund Seaya Ventures leads the investment and accelerates the expansion of MIORA in the region, for it to become the pioneer in digital beauty in Spain, Mexico, Colombia, Peru and Chile

Mexican Funds Variv Capital and Nazca Ventures join as co-investors 

Madrid October 7th 2015. MIORA, online app and platform specialized in booking beauty centers, has closed an investment with Seaya Ventures of over 4 million dollars and secures its strong entrance in Latin America with a double end: on the one hand, facilitating users the process of finding and booking appointments in beauty salons and barber shops, as well as spas and specialized places for beauty treatments; and on the other hand, digitalizing the beauty industry and benefiting merchants by increasing their number of customers and their engagement as well as improving their management; all thanks to a proven business model that leverages on technology.

MIORA commits to the region opening offices in Spain, Mexico, Colombia, Peru and Chile, with the possibility, in the near future, to expand to other countries in the region.

The CEO and Founder of the company, Diego Ballesteros –well known in Mexico and Spain for his entrepreneurial career, highligthing the co-creation, management and sale of the leading platform of online food: SinDelantal (Spain) and SinDelantal.Mx, declared:

We are very happy to have the support of Seaya, an investor who has backed us in other projects and we feel really comfortable with. They, as us, know that Spain, and above everything, Latin America are markets that have a very interesting potential in the consumption of beauty services on line”.

Beatriz González, Seaya´s Managing Director told us,“investing in Diego´s projects is for us a guarantee of success and we feel privileged that he trusts Seaya again with his new venture. MIORA fits perfectly with our investment strategy since we like and are very familiar with the marketplace business model in the Spanish and Latino market through the rest of our portfolio companies”.

Diego Ballesteros begins this new adventure with an entrepreneurial group who has more than 20 years of experience in e-commerce and internet: in Mexico with Jorge Villabona, who used to be an executive in Havas, in Colombia and Peru with Félix Lulión and in Chile with Adriana Avella, both former Groupon executives. All of them have successful previous experience within the industry.

Nowadays, MIORA has a wide and interesting range of services including hairdressing, hair removal, massages, nail beauty, facials, body care and barber services.

Using MIORA is very easy, you just have to download the app or go to, and look for the service you want to book online –from hair dressing, hair removal, massages, facials and nail beauty to barber services and body care, and receive your confirmation. Simple, secure and immediate. On the other hand the value proposition for beauty establishments is very compelling since it is a very effective way to find new customers, cover the low hours, reduce the no-shows and professionalize the management control and customer service operations. Miora enables businesses to improve their digital presence receiving bookings 24/7. They just have to connect to to offer their services online.