Madrid, July 10th
Shalion, the Big Data platform that provides brands and CPGs with real-time eCommerce Intelligence and analytics, has closed a five million funding round from Seaya Ventures. The company will use these resources to continue its internationalization and become the global leading tool for intelligence services in retail.
The platform will further develop its operations across Europe and the United Kingdom, as well as in the United States. Founded in 2019 in Barcelona, Shalion works with leading CPG (Consumer Packaged Goods) brands, revolutionizing the traditional eCommerce environment by integrating real-time data analysis.
Germán Loewe, CEO and founder of Shalion, comments «This funding round is an important milestone in our company’s history. We are excited to have a partner like Seaya Ventures, that is one of the most significant venture capitals in Europe. With this investment, we are ready to continue expanding the business into new markets and to establish ourselves as the leading company in the sector.»
Aristotelis Xenofontos, partner at Seaya Ventures, the investment fund specialized in Deeptech companies with a portfolio including companies like ClarityAI, Clicars, and Toqio, added «At a time when online shopping has already begun to surpass physical shopping, companies still lack sufficient information about the effectiveness of different marketing strategies in online channels. The data is scattered, and there is an absence of a platform that consolidates it and offers a unified view. This is where Shalion comes into play. We were impressed by Germán’s product vision, and the robust platform built by the team, backed by extensive data coverage and international clients. We are delighted to join this journey and contribute all our knowledge in data and technology to help them continue growing and achieve all their goals.»
Shalion’s distinct value proposition lies in consolidating data from multiple sources, transforming it into relevant intelligence, and providing actionable insights to inform brands’ eCommerce strategies, positioning, and decision-making. The company has driven growth for Kellogg’s, Heineken, Danone, Mahou, Nestlé, L’Oreal, Bimbo, and Revlon, enabling these brands to optimize their commercial strategies and make smarter decisions in eCommerce.
The emerging eRetail market
The eCommerce intelligence market is experiencing significant growth driven by trends in eCommerce and eRetail, as well as technological advancements such as the explosion of data and the transition from Big Data to Smart Data.
The global value of eCommerce transactions is expected to increase from $3.7 trillion in 2023 to $5.6 trillion in 2027. This growth reflects an upward trend in eCommerce’s share of global trade, continuing to capture a larger market portion as online shopping becomes the standard for many consumers.
Furthermore, the amount of data being created and collected is growing exponentially, offering competitive advantages to companies that can analyze and use it effectively. Advanced technologies enable the collection, storage, and analysis of large volumes of data. However, the current trend is towards converting these large volumes of data into high-quality, actionable data, known as Smart Data, which is essential for making informed business decisions.
About Shalion
Shalion is the Big Data platform that provides brands and CPGs with real-time eCommerce Intelligence and analytics, helping CPGs (Consumer Packaged Goods) and agencies excel in eCommerce. Its integrated retail media and digital shelf solutions span 1,000 retailers across more than 60 countries, enabling clients to enhance their strategies, optimize content effectiveness, and achieve superior performance. With a presence in the USA, Europe, and South America, Shalion supports leading enterprise brands worldwide, driving growth in a constantly evolving retail sector. For more information, visit their website: https://shalion.com/
About Seaya Ventures
Seaya Ventures is an investment fund committed to fueling startups with a focus on advanced technologies and Deeptech. It supports conviction-driven leaders with high standards, who focus on developing disruptive technologies to solve real problems, redefine industries and promote sustainable growth.
Strongly European-focused and with prospects for global expansion, Seaya Ventures manages assets worth €350 million through three distinct funds. It operates under the Seaya umbrella, with more than EUR 650 million of assets under management.
For more information: https://seaya.vc/seaya-ventures/
