Barcelona, September 5, 2025
Seaya, a venture capital and private equity firm focused on technology and sustainability, has announced through its fund Seaya Andromeda the acquisition of a minority stake in Adsmurai, a Spanish technology company leading the disruption of digital marketing through Artificial Intelligence.
The investment will enable Adsmurai to accelerate its international expansion, strengthen its leadership in AI-driven marketing technology, and broaden its offering to global clients. By leveraging Seaya Andromeda’s experience and international network, the company will scale faster into new markets, invest further in product innovation, and consolidate its position as a reference player in the digital advertising ecosystem.
Already a trusted partner of leading global brands such as Wilson, Alcampo, Desigual, Parfois, Voll-Damm, UNICEF, Henkel, Unilever, Grupo Planeta, Scalpers, the ElBulli Foundation, Mango, and La Menorquina, Adsmurai is consolidating its role as a strategic player in the global advertising ecosystem.
At the heart of Adsmurai’s strategy is Zero Loop, its proprietary conversational AI assistant. Integrated natively with business data and systems, Zero Loop operates in a secure and private environment to automate workflows, enhance decision-making, and increase efficiency, all while ensuring full compliance and data governance.
Adsmurai has grown rapidly in recent years, generating more than €100 million in revenues in 2024 and projecting around €140 million in 2025. With an ambition of reaching €400 million by 2029, the company is combining organic and inorganic growth to accelerate scale.
The company’s founders and management remain majority shareholders and will continue to lead its strategy and operations. Mar Elena, CEO and Co-Founder at Adsmurai, commented: “This alliance consolidates our growth trajectory and drives our international expansion, with AI as the disruptive engine of our strategy”.
Carlos Fisch, Partner at Seaya Andromeda, added: “Seaya Andromeda backs visionary companies that are reshaping industries through technology. Adsmurai is redefining how brands connect with audiences by putting AI at the core of digital marketing. We are excited to support Marc, Otto, and their exceptional team as they scale the company globally,”.
About Seaya Andromeda
Seaya Andromeda is Seaya’s growth and private equity fund, investing in high-growth technology companies that are driving digital transformation and sustainability globally. Adsmurai is Seaya Andromeda’s eleventh investment and the fifth in the past 12 months, following Bike Ocasión, Nax Solutions, Baïa Food, and Cuïmo.
Seaya is the leading growth and private equity platform in Southern Europe, with offices in Madrid and Barcelona. Since launching its first fund in 2013, Seaya has built a strong track record and currently manages more than €650 million across its investment portfolio.
Learn more at: seaya.vc/seaya-andromeda/
About Adsmurai
Founded in Barcelona, Adsmurai has become one of Europe’s leading marketing technology companies, helping global brands transform the way they connect with consumers. With a strong international footprint and a proven track record of growth, the company combines deep expertise in digital advertising with proprietary AI solutions to deliver measurable results at scale.
Its flagship product, the Adsmurai Marketing Platform (AMP), centralizes campaign management, data, audiences, and feeds, enabling brands and agencies to optimize performance and scale results with automated, intelligent strategies. Adsmurai operates in more than five countries and is an official partner of Meta, Google, Pinteres,t and TikTok.
